PERSONAL PROJECT · SHORT-FORM VIDEO · CONTENT CREATION
Build With Meg:
A Personal Content Project
A Personal Content Project
"Build With Meg" is a personal short-form content project built around my love of LEGO. I plan, film and edit approachable videos that combine product storytelling, humor and the occasional Cooper & Dottie dog cameos—giving me a space to experiment with content creation while building an engaged community.
ROLE
Self-Directed Content Creator & Video Editor
FOCUS
LEGO builds, collecting, product finds and community
TikTok, Instagram (under construction)
skills
Conceptualization, filming, editing, copywriting and engagement
THE PROJECT
TURNING A PERSONAL INTEREST INTO A CONSISTENT CONTENT SERIES
I started my "Build With Meg" TikTok account as a creative outlet and a way to connect with other LEGO fans. Each post gives me a chance to turn a simple build or discovery into a clear, entertaining story—while improving my filming, editing and audience engagement along the way.
CONTENT STRATEGY
Four repeatable content pillars
01 / Build Stories
Speed builds, set reveals and display updates shaped into concise visual stories.
02 / Finds & Reviews
New releases, unexpected deals, favorite details and honest collector reactions.
03 / Personality & Humor
Collector jokes, playful scripts and Dottie cameos that make the channel feel personal.
04 / Community
Questions, comment replies and recommendations designed to invite conversation.
MY PROCESS
FROM IDEA TO PUBLISHED VIDEO
01 / Choose the story
Identify the hook, audience takeaway and reason to keep watching.
02 / Plan the shots
Outline the essential angles, details, transitions and closing frame.
03 / Film vertically
Capture clean footage with consistent lighting and room for on-screen text
04 / Edit for retention
Tighten the pacing, add text or voiceover and remove anything that slows the story
05 / Publish and engage
Write the caption, select focused hashtags and respond to the community.
FEATURED CONTENT
VIDEOS DISPLAYING DIFFERENT SKILLS
Scripted humor and storytelling
Shows concept development, a recognizable hook, comedic writing and a strong ending.
Spontaneous product storytelling
Turns a shopping trip into a paced narrative using voiceover, text and product close-ups.
Editing and product presentation
Demonstrates filming consistency, speed-ramping, music synchronization and final display styling.
Engagement and community
Incorporating viral sounds and video trends used to engage a broader audience and build community.
What these videos demonstrate
"Build With Meg" demonstrates self-directed concept development, visual storytelling, hands-on production and the discipline required to build a consistent body of content over time.
• Developing an immediate hook.
• Planning and capturing vertical footage.
• Editing for pacing and viewer retention.
• Writing on-screen text and captions.
• Presenting products with personality.
• Encouraging comments and community interaction.
